Measurement Error: The error that results from the difference between the information sought and the information actually obtained by the measurement process.
Measurement. Process of assigning numbers to objects to represent quantities of attributes.
Monadic products test. Designs where a consumer evaluates only one product, having no other product for comparison.
Assign measurements to company objectives. What constitutes a success? Is it a 5 percent increase in sales? Is it a reduction of 2 hours of an employee's time answering customers' questions?
Measurements that help with the quantification of marketing performance, such as market share, advertising spend, and response rates elicited by advertising and direct marketing ...
measurements of the effect on other marketing variables of various levels of advertising expenditure ... more
Advertising Exposure ...
Weekly Top 100 Programs: 2010-2011 Season
Weekly Top 100 Archives
Broadcast Network News Ratings Trend
HUT/PUT National Prime Trends
Top 100 Sports Programs
Top 25 Syndicated Programs
Set-Top Box ...
A measurement of a brand's sales potential using sales of all brands within a category in a specific market indexed to national sales average.
Center Spread ...
Most measurements of unique visitors are estimates.
Sites often calculate unique visitors based on the IP address information found in the log files, and sometimes through cookies. However, many factors may skew the results.
2) a measurement of responses from an ad delivery system to an ad request from the user's browser, ...
CPM is a measurement unit in the advertising industry. In refrence to Internet Marketing, it is a Google Adsense format which refers to how much will it cost for an advertiser to show his ad to 1000 people.
BAUD: Measurement of modem speed. This is the number of times per second that the carrier signal shifts value. One Baud= one signal per second.
Marketing Measurement Tools
Marketing departments are responsible for getting the word out to consumers about a company's products and services.
Reach A measurement of an ad's exposure, usually calculated by the total number of people who have the opportunity to see your ad. This does not have anything to do with how many people take More.
Automated Measurement of Lineups (AMOL) - An electronic identification method used by Nielsen Media Research to decipher codes each broadcast/cable network or other program supplier assigns to their programs before distribution to a station or ...
Benchmark: A measurement or standard that serves as a point of reference by which process performance is measured.
A unit of measurement for type specification and printing which measures width; 6 picas to one inch.
A study that collects views of the public on matters of broad interest.
nominal scale A measurement scale in which numbers are assigned to attributes of objects or classes of objects solely for the purpose of identifying the objects.
Control involves measurement, evaluation, and monitoring. Resources are scarce and costly so it is important to control marketing plans. Control involves setting standards. The marketing manager will than compare actual progress against the standards.
Related Searches measurement scale attributes
Must Reads ...
Another word for measurements usually presented as figures or graphs
Bandwidth - the measurement of the amount of data that can be transmitted during a specific time period, often expressed in kilobits per second (kbps) ...
Nanosecond a measurement of time. There are 1,000,000,000 nanoseconds in a second. Net Lingo the slang commonly used on the Internet.net.police. Those who feel it's their appointed role to flame perceived violations of Netiquette.
Cost Per Thousand (CPM) Standard measurement for determining the cost effectiveness for advertising, by comparing the cost to impressions for a target audience.
Key Performance Indicators (KPIs) KPIs help organizations achieve organizational goals through the definition and measurement of progress.
A click through rate, abbreviated as CTR, is a measurement of how many times a link that is involved in paid inclusion is actually clicked on when it appears on a search engine results page.
PageRank: A proprietary measurement of Google's proprietary ordering of pages in its Web index. PageRank is the most intense point of focus, speculation, observation, and desire in the Webmaster and optimization communities.
Industry leaders from around the world are searching for the best approaches for developing a measurement currency for the global outdoor industry.
Control involves the measurement of accomplishment of events against plans and the correction of deviations to assure the achievement of objectives as set by the plans.
Return on investment is probably the most important but least practical of the measurements. Research from within and from outside the SEM industry shows that search marketing is more about branding and recognition than it is about direct sales.
Conversion Rate - Conversion rates are measurements that determine how many of your prospects perform the prescribed or desired action step.
Keyword Density - The measurement of how frequently any given keyword appears within a web page.
The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured.
Area of Dominant Influence (ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; ...
The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. For a more in-depth look, download our Analytics White Paper.
Content Marketing ...
Metric: Any standardized measurement used for comparison purposes. Online advertising metrics include Click-through Ratio and Unique Page Views.
Net Dollars: The total amount a publisher receives for inventory.
DPI (dots per inch) - The measurement of resolution for page printers, phototypesetting machines and graphics screens.
DPID - Abbreviation of Delivery Point Identifier - an 8 digit code allocated to each delivery point.
There are a handful of quantitative tools we all use to help measure a brand's strength: Y&R/Landor's BrandAsset Valuator, InterBrand's Top 100 Brands, proprietary brand measurement models from companies with the stature of Research International, ...
Click through rate is a common internet marketing measurement tool for ad effectiveness. This rate tells you how many times people are actually clicking on your ad out of the number of times your ad is shown.
Key Performance Indicators (KPI): Key Performance Indicators (KPI) refer to periodic measurements that can be taken of specific factors that indicate the health (or quality of performance) of a website, how well it is meeting its goals, ...
A request for a file on a web page. A hit is not a measurement that determines the popularity of a site (see "Page impressions" and "Unique User")
Counts every element/image on a page - outdated way of measuring.
Keyword density - The measurement of the number of keywords appearing on a Web page compared with the total number of words on that page.
audimeter - An electric measurement device that is hooked to a television set to record when the set is turned on and the channel to which it is tuned.
Dial it up: increase in measurement of artwork size, colour, or elements within the artwork. EG Let's dial up the red in the background ...
Web Analytics - The process of collection, measurement and analysis of user activity on a website to understand and help achieve the intended objective of the website.
Measurement in Marketing Reseach
Multivariate Data Analysis
Data Collection Methods
Data Collection Skills
Communicating Research Results
Web Survey Research and Data Delivery Methods
International Research ...
At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they're intended to do will elicit a click.
Web Analytics - Web analytics is the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage.
Stickiness: I'm not going to touch this one -- it does not challenge my capacity for acerbic wit at all! So I will just tell you: stickiness is a measurement of how effective a Web site is in keeping users on the site.
FirstClickSEO Commentary: One of the ways you can determine the effectiveness of any on-line marketing campaign is a very close measurement of conversion rate.
"Cost Per Action (CPA)" ...
Data and Insights
Elements of Success
Objectives & Measurement ...
While ROI is a somewhat sophisticated measurement, some search marketers prefer to account for their marketing using more sophisticate profit elasticity calculations.
in which profits are expressed as a percentage of investment - used in the financial world by management to define the monetary value created or expected to be gained by an investment of capital, typically used as a hard value measurement during the ...
for market brands and is used by marketing consultants, or a marketing agency to look for opportunities, threats and trends within markets. Perceptual mapping can be used for a number of other things by marketing consultants and measurements used in ...
Please note that most keyword research tools used alone are going to be highly inaccurate at giving exact quantitative search volumes. The tools are better for qualitative measurements.
Hit: A hit is a single request from for a single item on a web server. To load a page with 5 graphics would count as 6 ‘hits', 1 for the page plus 1 for each of the graphics. Hits therefore are not a very good measurement of traffic to a ...
In the early days of the Internet - where other means were not available - hits where the main measurement unit for website traffic. Nowadays, with statistical programs such as Google Analytics, hits are considered irrelevant.
If the consumer interacts with our marketing efforts, we've done our job." Unfortunately for agencies, there's nowhere to hide with interactive campaigns, as they produce precise success or failure measurements.
Most perceptual maps show only two dimensions at a time, for example price on one axis and quality on the other. There also are methods of graphically analyzing and presenting measurement data in three or more dimensions.
The measurement of how frequently any given keyword appears within a Web page. Too high a density can result in a Web page being classified as spam while too low a density will cause a page to not be indexed as well for the given keyword.
See also: Market, Marketing, Service, Internet, Advertising