Measurement:
Finding a way to consistently represent quantities or attribute qualities.
Measurement Error:
A difference between an expected measurement and the actual information that was measured.
Recall Measurement:
A respondent recounting what he/she remembers about something they have read, heard or seen without the bene-fit of stimuli. The method is used in measuring brand and advertising awareness.
Recruiter
See Interviewer.
Measurements that help with the quantification of marketing performance, such as market share, advertising spend, and response rates elicited by advertising and direct marketing ...
measurements of the effect on other marketing variables of various levels of advertising expenditure; for example, measurement of the effect of high levels of advertising on consumer perceptions of price, ...
Measurement
Weekly Top 100 Programs: 2010-2011 Season
Weekly Top 100 Archives
Broadcast Network News Ratings Trend
HUT/PUT National Prime Trends
Top 100 Sports Programs
Top 25 Syndicated Programs
Set-Top Box ...
Most measurements of unique visitors are estimates.
Sites often calculate unique visitors based on the IP address information found in the log files, and sometimes through cookies. However, many factors may skew the results.
Audience measurement derived from a third-party ad server’s own server logs.
ad display/ad delivered
An ad successfully displayed on the user’s computer screen.
BAUD: Measurement of modem speed. This is the number of times per second that the carrier signal shifts value. One Baud= one signal per second.
Visit: Measurement that has been filtered for robotic activity of one or more text and/or graphics downloads from a site without 30 consecutive minutes of inactivity and which can be reasonably attributed to a single browser for a single session.
Reach A measurement of an ad's exposure, usually calculated by the total number of people who have the opportunity to see your ad. This does not have anything to do with how many people take More.
Automated Measurement of Lineups (AMOL) - An electronic identification method used by Nielsen Media Research to decipher codes each broadcast/cable network or other program supplier assigns to their programs before distribution to a station or ...
Benchmark: A measurement or standard that serves as a point of reference by which process performance is measured.
Pica
A unit of measurement for type specification and printing which measures width; 6 picas to one inch.
Poll
A study that collects views of the public on matters of broad interest.
nominal scale A measurement scale in which numbers are assigned to attributes of objects or classes of objects solely for the purpose of identifying the objects.
Control involves measurement, evaluation, and monitoring. Resources are scarce and costly so it is important to control marketing plans. Control involves setting standards. The marketing manager will than compare actual progress against the standards.
Another word for measurements usually presented as figures or graphs
Micro-environment ...
Nielsen rating - A measurement of the percentage of U.S. television households tuned to a program for a designated time period. Similar to Arbitron, A.C.
A commonly used PR measurement of the value of the space secured by PR executives had they bought that equivalent amount of space in advertising.
Advertorial ...
Bandwidth - the measurement of the amount of data that can be transmitted during a specific time period, often expressed in kilobits per second (kbps) ...
Cost Per Thousand (CPM) Standard measurement for determining the cost effectiveness for advertising, by comparing the cost to impressions for a target audience.
However, actual measurement of the popularity of media outlets is complicated by many factors to the point where the media outlets are rarely trusted to give accurate figures reflecting their audience.
Key Performance Indicators (KPIs) KPIs help organizations achieve organizational goals through the definition and measurement of progress.
A click through rate, abbreviated as CTR, is a measurement of how many times a link that is involved in paid inclusion is actually clicked on when it appears on a search engine results page.
Industry leaders from around the world are searching for the best approaches for developing a measurement currency for the global outdoor industry.
Key to the Net's arrival as a hot ad spot, however, is the establishment of independent measurement tools to gauge the effectiveness of ads.
Conversion Rate - Conversion rates are measurements that determine how many of your prospects perform the prescribed or desired action step.
Among other measurements, Web server log files typically record each time a page on a Web site is requested, when it was requested, the type of browser that requested the page, ...
Keyword Density - The measurement of how frequently any given keyword appears within a web page.
Area of Dominant Influence (ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; ...
Conversion Reporting - A measurement for tracking conversions and lead generation from search engines queries. It identifies the originating search engine, keywords, specific landing pages entered and the related conversion for each.
DPI (dots per inch) - The measurement of resolution for page printers, phototypesetting machines and graphics screens.
DPID - Abbreviation of Delivery Point Identifier - an 8 digit code allocated to each delivery point.
There are a handful of quantitative tools we all use to help measure a brand's strength: Y&R/Landor's BrandAsset Valuator, InterBrand's Top 100 Brands, proprietary brand measurement models from companies with the stature of Research International, ...
Click through rate is a common internet marketing measurement tool for ad effectiveness. This rate tells you how many times people are actually clicking on your ad out of the number of times your ad is shown.
Link Popularity: A measurement of the quantity and quality of back links or links on the Internet linking to a site.
Link Text: The text part of a link.
Definition: A method of advertising research that emphasizes measurement of incidence of consumer trends within a population.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
audimeter - An electric measurement device that is hooked to a television set to record when the set is turned on and the channel to which it is tuned.
Hit:
A request for a file on a web page. A hit is not a measurement that determines the popularity of a site (see "Page impressions" and "Unique User")
Hits:
Counts every element/image on a page - outdated way of measuring.
Web Analytics - The process of collection, measurement and analysis of user activity on a website to understand and help achieve the intended objective of the website.
Experimental Design
Measurement in Marketing Reseach
Multivariate Data Analysis
Modeling ...
It offers approaches to measurement depending on your organization's level of sophistication and includes FAQs and benchmarks. A great companion to CMA's Guide to Email Marketing, which is a general '101' on email marketing.
At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they're intended to do will elicit a click.
Researchers often deal with measurement bias by using numerous interviews and an anonymous questionnaires. They recognize that people will tell the interviewer what they think he wants to hear instead of the truth.
While ROI is a somewhat sophisticated measurement, some search marketers prefer to account for their marketing using more sophisticate profit elasticity calculations.
in which profits are expressed as a percentage of investment - used in the financial world by management to define the monetary value created or expected to be gained by an investment of capital, typically used as a hard value measurement during the ...
Please note that most keyword research tools used alone are going to be highly inaccurate at giving exact quantitative search volumes. The tools are better for qualitative measurements.
Hit:
A hit is a single request from for a single item on a web server. To load a page with 5 graphics would count as 6 'hits', 1 for the page plus 1 for each of the graphics. Hits therefore are not a very good measurement of traffic to a website.
If the consumer interacts with our marketing efforts, we've done our job." Unfortunately for agencies, there's nowhere to hide with interactive campaigns, as they produce precise success or failure measurements.
Most perceptual maps show only two dimensions at a time, for example price on one axis and quality on the other. There also are methods of graphically analyzing and presenting measurement data in three or more dimensions.
Also a smart internal linking structure such as a sitemap with the keywords in the link anchor text is a worthwhile on-page SEO measurement. These are, of course, only very crude guidelines and there are a lot of refinements worth knowing.
graphics is viewed by a user, three hits will be recorded - one for the page itself and one for each graphic. Webmasters use hits to measure their server's work load. Because page designs vary greatly, hits are a poor guide for traffic measurement.
A measurement of the relative speed of a Mainframe computer. MIS Abbreviation for Management Information Systems. This term is used in many companies to refer to the data processing staff that runs the central company mainframe computer.
 See also: Market, Marketing, Service, Research, Product
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