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Measurement

Marketing & Web  Measurability  Mechanical

Measurement: The process of assigning numerical quantities (or labels) to things (age, number of purchases, dollars spent, visits to store, attitudes, preferences, etc.) in accordance with specific rules to represent quantities or qualities of marketing variables. See Observation.


Measurement. Process of assigning numbers to objects to represent quantities of attributes.
Monadic products test. Designs where a consumer evaluates only one product, having no other product for comparison.

measurements of the effect on other marketing variables of various levels of advertising expenditure ... more

Advertising Exposure ...

Measurements that help with the quantification of marketing performance, such as market share, advertising spend, and response rates elicited by advertising and direct marketing.
Marketing Mix ...

Measurement
Weekly Top 100 Programs: 2010-2011 Season
Weekly Top 100 Archives
Broadcast Network News Ratings Trend
HUT/PUT National Prime Trends
Top 100 Sports Programs
Top 25 Syndicated Programs
Set-Top Box ...

A measurement of a brand's sales potential using sales of all brands within a category in a specific market indexed to national sales average.
Center Spread
The two facing center pages of a publication; there is a continuous gutter in the center spread.

Most measurements of unique visitors are estimates.
Sites often calculate unique visitors based on the IP address information found in the log files, and sometimes through cookies. However, many factors may skew the results.

2) a measurement of responses from an ad delivery system to an ad request from the user's browser, ...

CPM is a measurement unit in the advertising industry. In refrence to Internet Marketing, it is a Google Adsense format which refers to how much will it cost for an advertiser to show his ad to 1000 people.

BAUD: Measurement of modem speed. This is the number of times per second that the carrier signal shifts value. One Baud= one signal per second.

Audience Measurement
The counting of unique users (i.e. audience) and their interaction with online content. At a campaign level, this service is conducted by a third party to validate that a publisher delivered what an advertiser had requested.

Reach A measurement of an ad's exposure, usually calculated by the total number of people who have the opportunity to see your ad. This does not have anything to do with how many people take More.

A system of measurement needs to be in place to control, measure and monitor the customer care programme. The next session will consider the methods for collecting customer feedback.
Posted in Customer Care
Marketing Topic ...

Automated Measurement of Lineups (AMOL) - An electronic identification method used by Nielsen Media Research to decipher codes each broadcast/cable network or other program supplier assigns to their programs before distribution to a station or cable system.

Benchmark: A measurement or standard that serves as a point of reference by which process performance is measured.

Pica
A unit of measurement for type specification and printing which measures width; 6 picas to one inch.
Poll
A study that collects views of the public on matters of broad interest.

nominal scale A measurement scale in which numbers are assigned to attributes of objects or classes of objects solely for the purpose of identifying the objects.
nonprobability sample A sample that relies on personal judgment somewhere in the element selection process.

Related Searches measurement scale attributes
Explore Marketing
Must Reads ...

Another word for measurements usually presented as figures or graphs
Micro-environment
Marketing factors which are external to a company, but which can be controlled to a certain extent. These include suppliers, consumers, intermediaries, and competitors.

Bandwidth - the measurement of the amount of data that can be transmitted during a specific time period, often expressed in kilobits per second (kbps)
Banner ad - an online advertisement with a mix of graphics and text generally measuring 468 pixels wide and 60 pixels tall, aka "468x60" ...

Cost Per Thousand (CPM) Standard measurement for determining the cost effectiveness for advertising, by comparing the cost to impressions for a target audience.
CRM Acronym for Customer Relationship Management, which is also applied to Customer Relationship Management software.

A click through rate, abbreviated as CTR, is a measurement of how many times a link that is involved in paid inclusion is actually clicked on when it appears on a search engine results page.

PageRank: A proprietary measurement of Google's proprietary ordering of pages in its Web index. PageRank is the most intense point of focus, speculation, observation, and desire in the Webmaster and optimization communities.

Industry leaders from around the world are searching for the best approaches for developing a measurement currency for the global outdoor industry.

Control involves the measurement of accomplishment of events against plans and the correction of deviations to assure the achievement of objectives as set by the plans.

Conversion Rate - Conversion rates are measurements that determine how many of your prospects perform the prescribed or desired action step.

First, it helps create important CFO buy-in of marketing measurements. Second, it can put responsibility for metrics in the hands of the most qualified staff to handle metrics.

DPI (dots per inch) - The measurement of resolution for page printers, phototypesetting machines and graphics screens.
DPID - Abbreviation of Delivery Point Identifier - an 8 digit code allocated to each delivery point.
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audimeter - An electric measurement device that is hooked to a television set to record when the set is turned on and the channel to which it is tuned.
audiotex - The use of the telephone and voice information services to market, advertise, promote, entertain, and inform consumers.

Link popularity - Measurement of the number and quality of sites that link to your site.
Log file (Referrer Log) - Created by the Web server to record a history of file requests; should be configured by the server administrator for "extended file format".

Keyword Density - The measurement of how frequently any given keyword appears within a web page. Too high a density can result in a web page being classified as spam while too low a density will cause a page to not be indexed as well for the given keyword.

ROI: Return on Investment - measurement that compares the sales generated from a specific form of advertising to the investment of that advertising.
Royalty-Free Photos and Images - photos and / or graphics that are sold for a single fee and can be used by the purchaser as much as desired.

The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured. This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century.

Area of Dominant Influence (ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; similar to Nielsen's Designated Market Area.

Web Analytics:
The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. For a more in-depth look, download our Analytics White Paper.
Top
Content Marketing ...

Social Signals - An offsite SEO measurement that can determine the popularity of a specific webpage based on how many times it has been shared & discussed on social media sites.
Spider - A bot or piece of software that is used to crawl the internet and index data.

A metric is a performance measurement used as a baseline to compare the actual results of a business plan to the projections. For example, when an inside sales representative's daily… Read More
The Advantages of a Retailer Offering Private-Label Products ...

There are a handful of quantitative tools we all use to help measure a brand's strength: Y&R/Landor's BrandAsset Valuator, InterBrand's Top 100 Brands, proprietary brand measurement models from companies with the stature of Research International, Millward Brown, Ipsos and so on.

FAST : FAST is a coalition of the Internet Advertising Bureau (), the ANA, and the ARF that has recommended or is working on guidelines for consumer privacy, ad models and creative formats, audience and ad impression measurement, ...

Click through rate is a common internet marketing measurement tool for ad effectiveness. This rate tells you how many times people are actually clicking on your ad out of the number of times your ad is shown.

A request for a file on a web page. A hit is not a measurement that determines the popularity of a site (see "Page impressions" and "Unique User")
Hits:
Counts every element/image on a page - outdated way of measuring.

Dial it up: increase in measurement of artwork size, colour, or elements within the artwork. EG Let's dial up the red in the background ...

Web Analytics - The process of collection, measurement and analysis of user activity on a website to understand and help achieve the intended objective of the website.

Experimental Design
Measurement in Marketing Reseach
Multivariate Data Analysis
Modeling ...

Research Design
Sampling
Data Collection Methods
Measurement Instruments
Data Collection Skills
Data Analysis
Communicating Research Results
Research Management
Web Survey Research and Data Delivery Methods
International Research ...

At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they're intended to do will elicit a click. CTR is one metric Internet marketers useto measure the performance of an ad campaign.

Please note that most keyword research tools used alone are going to be highly inexact at giving exact quantitative search volumes. The tools are better for qualitative measurements. To test the exact volume for a keyword it may make sense to set up a test Google AdWords campaign.
Keyword Stuffing ...

Stickiness: I'm not going to touch this one -- it does not challenge my capacity for acerbic wit at all! So I will just tell you: stickiness is a measurement of how effective a Web site is in keeping users on the site.

FirstClickSEO Commentary: One of the ways you can determine the effectiveness of any on-line marketing campaign is a very close measurement of conversion rate.
Cost Per Action (CPA) ...

Solutions Partnership
Leveraging Expertise
Data and Insights
Elements of Success
Maximizing Value
Objectives & Measurement ...

While ROI is a somewhat sophisticated measurement, some search marketers prefer to account for their marketing using more sophisticate profit elasticity [link:] calculations.

Perceptual mapping is the charting of consumer perceptions for market brands and is used by marketing consultants, or a marketing agency to look for opportunities, threats and trends within markets. Perceptual mapping can be used for a number of other things by marketing consultants and measurements ...

Hit: A hit is a single request from for a single item on a web server. To load a page with 5 graphics would count as 6 ‘hits', 1 for the page plus 1 for each of the graphics. Hits therefore are not a very good measurement of traffic to a website.

One hit is counted for the web page itself, and another 5 hits count for the pictures. In the early days of the Internet - where other means were not available - hits where the main measurement unit for website traffic.

The school of advertising that says, "The Internet is an interactive medium. If the consumer interacts with our marketing efforts, we've done our job." Unfortunately for agencies, there's nowhere to hide with interactive campaigns, as they produce precise success or failure measurements.

where actual and potential customers place a product or supplier in relation to other products and suppliers. Most perceptual maps show only two dimensions at a time, for example price on one axis and quality on the other. There also are methods of graphically analyzing and presenting measurement ...

The measurement of how frequently any given keyword appears within a Web page. Too high a density can result in a Web page being classified as spam while too low a density will cause a page to not be indexed as well for the given keyword.
Keyword stuffing ...

Also a smart internal linking structure such as a sitemap with the keywords in the link anchor text is a worthwhile on-page SEO measurement. These are, of course, only very crude guidelines and there are a lot of refinements worth knowing.

A measurement of the relative speed of a Mainframe computer. MIS Abbreviation for Management Information Systems. This term is used in many companies to refer to the data processing staff that runs the central company mainframe computer.

See also: See also: Market, Marketing, Service, Media, Internet

Marketing & Web  Measurability  Mechanical

 
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