Mechanical
Copy and graphics pasted onto a rigid board backing for reproduction by a printer.
Contributed by: MarcommWise Staff
Media Kit ...
mechanicals: Typeset copy and art mounted on boards to be photocopied and printed. Also referred to as pasteups.
MECHANICAL
A term for a camera-ready paste-up of artwork. It includes type, photos, line art, overlays, etc., all on one piece of art board.
MEDIA PLAN
A plan that states the media strategies and executions to meet the marketing objectives.
Mechanical requirements
Information and instructions regarding the physical aspects of preparing advertising material.
Media buying service
Agency that specializes in the services of media buying.
Mechanical Turk
Google Image Labeler - image labeling game
Human Computation Speech Video at Google
Meme In The Selfish Gene Richard Dawkins defines a meme as "a unit of cultural transmission, or a unit of imitation.
a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc); colloquially called a people-meter or black box. See Single Source Data.
Mechanical (paste-up) A finished layout that is photographed for offset printing. Media buying service Agency that specializes in the services of media buying.
The bulk of clay production, for making building products, porcelain, paper and textile finishes, began in the late 1700s - about the same time that mechanical pumping gear was installed in the mines - which brought the clay to the surface with the ...
Function is what the product or service does in mechanical or analytical terms. Imagine you are buying a new car. If you are shopping for the best real value, you would get the most function efficient ground transportation for the lowest cost.
Music Publishing & Licensing: Mechanical, Synchronization (Sync), Performance & Print Licenses
Music Therapy - Can Music Cure Illness, Disease and Disorders? Is Music Therapeutic Medicine for Improving Health?
Laugh Track - Laughter mechanically inserted on the soundtrack of a show.
Lead-In - A program that immediately precedes another program on the same station or network. ...
"The 3 I Technique" is actually quite simple. It is a mechanical process that allows you to use the very media you want to be in, mimic what you see, and create the content using your own data and information.
When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy); ...
Invalid record
Any customer record which is mechanically unacceptable, which does not conform to the list owner's editing rules or which does not meet the list user's specifications.
J ...
One reason for the lack of attention is that many believe price setting is a mechanical process requiring the marketer to utilize financial tools, such as spreadsheets, to build their case for setting price levels.
cut-in - A locally aired television commercial which mechanically replaces a network originated announcement. The premium cost paid for cut-ins is often justified in copy test situations.
an method of obtaining marketing research data by watching human behavior, mechanical monitoring devices are also commonly used
odd pricing ...
Definition: Information cards, provided by both print and broadcast media, which contain information concerning advertising costs, mechanical requirements, issue dates, closing dates, cancellation dates, and circulation data, etc.
Observation Method - a method of obtaining marketing research data by watching human behaviour; mechanical monitoring devices are also commonly used.
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Observation A form of research in which present behavior or the results of past behavior are observed and recorded. It can be human or mechanical.
 See also: Market, Place, Service, Product, Offer
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