Media Relations
Historically the core of public relations, media relations, includes all efforts to publicize products or the company to members of the press - TV and Radio, newspaper, magazine, newsletter and Internet.
Media Glossary
We hope you find our glossary useful. As you come across new words and media expressions send them to us here!
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Media planning is all about reaching the target consumers and saving ad-spend by optimising per individual cost and must be based on reliable research.
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Media Strategy - Definition of Media Strategy ...
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Social Media Marketing Management Services that we Offer Include:
Overall Social Media Marketing Strategic Consulting - If you have an in house social media marketing staff and just need an outside perspective, ...
Social Media consists of media that support and encourage social interaction among users. For instance, online discussion forums are designed to allow people to post messages and for other users to respond in kind.
Social Media - Any strategy, software system or media outlet that relies on social interaction and the participation of individuals or communities to create and publish content ...
Media
[1] Any type of communication used to transmit a marketing message.
[2] Films, tapes, and other audio-visual materials that require the use of special listening or viewing equipment.
MEDIA PLAN
A plan that states the media strategies and executions to meet the marketing objectives.
MEDIA OUTLET
A publication or broadcast station that transmits news, entertainment, and information to the public.
As media marketing continues to evolve, so does the vocabulary and terminology used by professionals in the field.
New Media Services - A business unit of Nielsen Media Research that provides custom research for start-up services and non-traditional enterprises.
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Digital Outdoor Technology: Defining Digital Media
May 2006:
Every outdoor industry stakeholder will be affected by the decisions that are currently being made regarding digital outdoor technology.
The use of multiple media activities to reach a targeted customer group. A channel could be a web site, an email, a bricks-and-mortar business, a mail order catalog, etc.
A large percentage of non rich-media banner ads are in animated GIF format. Animated GIF banners have historically generated higher click-through rates than static images.
Dictionary of SEO, Social Media & Internet Marketing Terms
A complete guide to many of SEO, Social Media, and Internet Marketing's key terms.
Media Team.
The media team will organise the timing and scheduling of the marketing communications campaign. They will look at the range of media to be exploited, and then look at the best slots in which to run advertising.
Media Forms of communication, including printed and electronic. .mpg, mpeg"Video file format that embeds sound and motion picture. May require a special player to view. Marketing Strategy: More.
Media Segmentation Analysis (ORM)
In ORM, the graphic representation of the media sources from which mentions relating to your brand allows you to better understand how particular media types are interacting with your brand.
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Media Release
Information written by an organization and distributed to media outlets with the hope that they will incorporate the information into their news or other services.
Media Marketing Areas:
Defines the television audiences thanks to sampling. Can be called ADI (Areas of Dominant Influence) or DMA (Designated Market Areas).
Media Planning: It outlines how advertising time and space in various media will be booked in advance to achieve the marketing objectives of the company.
MEDIA PLANNER - An employee of an advertiser or agency who coordinates media aspects of a campaign and selects the most effective media to use.
Media Mix
The distribution of time and money allocated among TV, radio, print and Internet advertising that makes up the total advertising budget of an advertiser, agency or media buyer.
media vehicle
a specific medium for the transmission of an advertiser's message
megamarketing ...
Media
This term refers to methods of message communication. Media is the plural of medium. Magazines, newspapers, radio, television and billboards are referred to as advertising media.
media planning - The series of decisions involved in the delivery of an advertising message to prospective purchasers and/or users of a product or service.
media service - An organization capable of the full range of media functions.
Media analysis
Media analysis is a term used in advertising. It refers to an investigation into the relative effectiveness and the relative costs of using the various advertising media in an advertising campaign
Micro forecasting ...
Mix media: Optimization of media choice used for an advertising campaign.
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Rich Media: Rich media ads are characterized as ads that contain some form of an interactive element that is more intricate than a simple banner ad.
Rich Media: Rich media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, and special effects.
Rich media - the ability to offer an enhanced experience to the online visitor because of the inclusion of streaming video, user interaction tools and special effects
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Rich Media:
Adverts that allow for users interaction and can include sound, video and/ or animation.
Rich Media " Communication content that includes video, audio, or animation.
RFM " Acronym for Recency, Frequency, Monetary value. A formula used to predict the potential sales of a given universe of prospects.
Rich Media
Creative that includes video, animation, or sound. Rich-media emails often collect high open and click rates but require more bandwidth and are less compatible with different email clients than text or regular HTML email-format ...
Rich Media - Web advertisements or pages that are more animated and/or interactive than static Banners or pages.
Robot or Bot - See Crawler.
Rich media; Interactive multimedia presentations on Internet direct mail, banner ads and Web pages.
ROI ; return on investments.
multimedia: Presentations of sound and light, words in magnetically graven image - and any known combination thereof as well as nuances yet to come.
Rich Media - is the latest innovation. It allows you to augment the e-mail message with audio, animation and video sequences.
Personalization ...
Dummy Media Vehicle - a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
Online Media Buying
The careful research and purchase of 'online ad space'.
Online Reputation Management
The 'Public Relations' strategy on the web that includes the ability to push negative reputation down the search engines.
social media: A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.
Social Media Engagement Score: A standardized process of measuring, trackingand evaluating social media engagement. A social media engagement score is somewhat analogous to a rubrics role in evaluating students.
Social Media
Online media tools and networks that are social in their nature. Social media is a well established method of creating online traffic.
Social Networks ...
Social Media Poisoning
A technique where unscrupulous marketers will try to sabotage a competitor's web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity, ...
Social Media Websites which allow users to create the valuable content. A few examples of social media sites are social bookmarking sites and social news sites.
See also: ...
Medium, Media: [med] Medium is the means of communication. Commonly referred to by its plural, media. Typical commercial media are TV, radio, newspapers and magazines.
Media advisory - A written document sent to local media outlets about an upcoming press conference, briefing, or other event. A media advisory usually includes the basic details about the event and its schedule and location.
Media strategy refers to how the organisation is going to deliver their message. What aspects of the promotional mix will the company use to deliver their message strategy. Where will they promote?
Media Kit - Information offered to potential advertisers by publishers to help advertisers understand the publihsers rates, visitor demographics, terms, etc.
Media Marketingsm
A term coined by Suasion Resources to describe its proprietary alternative to traditional public relations, a cost-effective method that uses highly concentrated efforts to garner targeted media coverage.
Media Strategy ...
Media dominance theory - Media scheduling strategy that involves buying a large amounts of space in one medium, then shifting to another after achieving optimum coverage and frequency.
media vehicles, apart from the traditional ones, which are available for promotional purposes; examples of newer alternative media are video catalogs and audiotext. See Video Calalog; Audiotext.
abbrev. American Marketing Association ...
Median
The middle number in a sequence of numbers. Also referred to as midpoint.
Media plan
A plan designed to select the proper demographics for an advertising campaign through proper media selection ...
Media: Any form of communication that reaches the general public and carries advertising.
Media Schedule - a plan which outlines when and how often a company will advertise.
Media Vehicle - a specific medium for the transmission of an advertiser's message.
RichMedia - Media with embedded motion or interactivity. A growing option for PPC advertisers as rates of broadband connectivity increase.
 See also: Market, Marketing, Advertising, Service, Internet
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