media buying services - Independent companies that specialize in the buying of media, particularly radio and television time.
media objectives - The specific goals an advertiser has for the media portion of the advertising program.
Online Media Buying
The careful research and purchase of 'online ad space'.
Online Reputation Management
The 'Public Relations' strategy on the web that includes the ability to push negative reputation down the search engines.
Media Buyer:
An individual working directly for an advertiser, or for an advertising agency, charged with the responsibility of purchasing advertising space. An interactive media buyer makes online ad space purchases, sometimes through an ad network ...
Media buying service
Agency that specializes in the services of media buying.
Median
The middle number in a sequence of numbers. Also referred to as midpoint.
Advertising networks provide a way for media buyers to coordinate ad campaigns across dozens, hundreds, or even thousands of sites in an efficient manner.
Campaign: An advertising media buy during a given period of time.
Cell Testing: When the list is divided into a number of discrete cells to allow for a robust test across multiple variables.
Earned rate - A discounted media buying rate based on volume or frequency of media purchase.
E-marketing - The entire range of internet enabled marketing activities, including but not limited to advertising, customer communications and branding.
the amount of money spent on media buying by advertising agencies on behalf of clients.
individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects; Sales Leads; Spotters.
Billings - the amount of money spent on media buying by advertising agencies on behalf of clients.
Bird Dogs - individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople.
Here the expense and return to the client are key factors that influence decision-making. The two main skills of the media team are media planning and media buying. Today there is a wealth of data on which media buying can be based.
AD SLOT: A term adapted from traditional media buying. In this context refers to a space on a Web page that has been reserved for a banner or button advertisement.
INSERTION ORDER (IO)
The contract between a media buyer and the media property selling the advertising.
Categories include e-mail marketing, advertising technologies, customer relationships, media buying, website design and content, affiliate marketing, search engine marketing and smarter marketing with an emphasis on branding.
Full service agencies: advertising agencies that provide a full range of services, including research, planning, creative work, advertising production, media buying, etc.
Post Buy Analysis
An analysis of schedule performance after it runs; offers a means of measuring a media buy as run versus goal or original estimate of achievement.
Magazine and newspaper audits involve the verification of 'net paid' circulation estimates. In media terms this refers to independent auditing of media buying.
Media Mix - The distribution of time and money allocated among TV, radio, print and Internet advertising that makes up the total advertising budget of an advertiser, agency or media buyer.
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Insertion Order - A formal authorization to place an ad campaign which identifies the specific print publication, run dates, and associated fees. This serves as a contract between the publisher selling the advertising space and the media buyer.
 See also: Advertising, Media, Market, Marketing, Service
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