Media Buyer:
An individual working directly for an advertiser, or for an advertising agency, charged with the responsibility of purchasing advertising space. An interactive media buyer makes online ad space purchases, sometimes through an ad network ...
Advertising networks provide a way for media buyers to coordinate ad campaigns across dozens, hundreds, or even thousands of sites in an efficient manner.
Insertion Order: The contract between a media buyer and the media property selling the advertising.
Instills Trust: The ability of the communication to create trust and confidence in the mind of the recipient.
cost per ratings point - A computation used by media buyers to compare the cost efficiency of broadcast programs that divides the cost of commercial time on a program by the audience rating.
Media Mix - The distribution of time and money allocated among TV, radio, print and Internet advertising that makes up the total advertising budget of an advertiser, agency or media buyer.
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Insertion Order - A formal authorization to place an ad campaign which identifies the specific print publication, run dates, and associated fees. This serves as a contract between the publisher selling the advertising space and the media buyer.
 See also: Advertising, Media Buy, Buyer, Market, Media
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