Media Mix
The distribution of time and money allocated among TV, radio, print and Internet advertising that makes up the total advertising budget of an advertiser, agency or media buyer.
Media Mix - the combination of media types used to carry the advertiser's message.
Media Plan - a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Advertising Response Model: A mathematical model that predicts the effects of changes in media advertising spending, or changes in media mix and weights, on sales of a service or product.
a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule
media vehicle
a specific medium for the transmission of an advertiser's message ...
 See also: Target, Economic, Distribution, Company, Vision
  
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