media strategy
marketing glossary
marketing definitions
Definition: A plan of action by an advertiser for bringing advertising messages to the attention of consumers through the use of appropriate media.
Media strategy refers to how the organisation is going to deliver their message. What aspects of the promotional mix will the company use to deliver their message strategy. Where will they promote?
Media Strategy
A plan that details how a company proposes to bring advertising messages to the attention of target markets through the use of various media channels—e.g., television, radio, print, online.
Messaging ...
Media strategy - A plan for bringing advertising messages to consumers through the usage of appropriate media.
Medium - A vehicle, such as television, used to convey information to an audience.
Media strategy A plan of action by an advertiser for bringing advertising messages to the attention of consumers through the use of appropriate media.
In the first ten days, the ads generated some 3,118 leads for new accounts. Today, 17% of all E*Trade's leads come from online advertising. ''A media strategy without the Internet is suicidal,'' says CEO Christos M. Cotsakos.
 See also: Media, Marketing, Strategy, Service, Advertising
  
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