media vehicle
a specific medium for the transmission of an advertiser's message
megamarketing ...
media vehicle - The specific program, publication, or promotional piece used to carry an advertising message.
Dummy Media Vehicle - a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
media vehicles, apart from the traditional ones, which are available for promotional purposes; examples of newer alternative media are video catalogs and audiotext. See Video Calalog; Audiotext.
abbrev. American Marketing Association ...
Select a media vehicle that can reach prospects. With an optimum amount of frequency (repetition) At the lowest CPM (cost per thousand) With a minimum of waste Within a specified budget.
What is CPM?: ...
Cost per rating point (CPP) The cost, per 1 percent of a specified audience, of buying advertising space in a given media vehicle.
The percentage of a market that a medium or an individual media vehicle reaches. Alternatively, the percentage of the market that a particular marketing message reaches, regardless fo the media vehicles used.
Contributed by: MarcommWise Staff ...
Coverage - A measure of a media vehicle's reach within a named geographic area.
CPM - Cost per thousand impressions.
Creative - Member of an advertising agency's team responsible for generating ideas, copy or visuals.
Number of times an average person or home is exposed to a media vehicle (or group of vehicles), within a given time period. (2) The position of a television or radio station's broadcast signal within the electromagnetic spectrum.
G
GIF ...
Second, while other promotional messages are carefully crafted and distributed as written through a pre-determined placement in a media vehicle, ...
Clutter
Excessive amounts of advertising carried by media vehicles. Term refers to the total amount of advertising time and space and to its scheduling long strings of consecutive commercials for broadcasting.
Representation made to an advertiser by a media vehicle that a certain amount of audience (e.g.TRPs) will be exposed to the programs or time-slots purchased by that advertiser.
audience turnover ...
Exposure
Consumers who have seen a media vehicle, whether or not they paid attention to it.
F
Fieldwork
A general term that refers to any data gathering process.
Definition: Consumers who have seen or heard a media vehicle, whether or not they paid attention to it.
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Nipplegate - Definition of Nipplegate ...
audience The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle. In a library this could be a certain number of people that attend a library program.
Audience accumulation: The total number of different persons or households exposed to a single media vehicle over a period of time (see Cumulative audience.
COST PER RATING POINT (CPP)
The cost to reach one percent of a speci.ed target audience (i.e. men 18-34) with an ad in a given broadcast media vehicle.
 See also: Market, Vehicle, Advertising, Marketing, Media
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