medium - Any vehicle used to deliver an advertising message. Media types include television, radio, magazines, newspapers, transit, direct mail, etc.
Medium, Media: [med] Medium is the means of communication. Commonly referred to by its plural, media. Typical commercial media are TV, radio, newspapers and magazines.
Medium and Large Firms
Behavioral problems and analytical techniques in marketing plan credibility
Martin ...
Medium - A vehicle, such as television, used to convey information to an audience.
Motivation research - Research investigating the psychological reasons why individuals buy specific products, or respond to specific advertising appeals.
MEDIUM
The singular of media. Many people now use “media' as a singular collective; rightly or wrongly, it is increasingly accepted.
Medium (plural, Media)
A vehicle or group of vehicles used to convey information, news, entertainment, and advertising messages to an audience. These include daily newspapers, television, magazines, radio, etc.
Small to Medium Enterprise. Variously defined: according one EU definition, it must employ under 250 people, have either a turnover of less than EUR 40 million or net balance sheet assets of less than EUR 27 million, ...
a specific medium for the transmission of an advertiser's message
megamarketing ...
Price: a medium of exchange; what is offered in return for something else; usually measured in terms of money.
Advertising Medium
The collection of all advertising vehicles of a particular type. For example television is an advertising medium, newspapers is another, etc. (Plural: Advertising Media)
Contributed by: MarcommWise Staff ...
Print media - A medium consisting of paper and ink, including newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogs.
Digital images of medium resolution work best.
Fotolia.com"
Advertising is essential for a small business's success. Brochures or pamphlets are simple, contained pieces of visual advertising that send out the company's message easily.
Direct Mail " Medium used to deliver advertising directly to postal addresses, including envelopes, self-mailers, postcards, flyers, and catalogs.
Do Not Call List " List of people who do not wish to receive telemarketing calls.
SMEs: Small and Medium-sized Enterprises are companies whose headcount or turnover fall below certain limits.
Poster an outdoor advertising medium; a billboard. Potential Market all the individuals and organisations in a particular market who have some level of interest in the product. Potential Product PR abbrev. Public Relations.
Personal selling Sales made through a medium of face-to-face communication, personal correspondence, or personal telephone conversation, etc.
SMB Acronym for Small to Medium Business. Also known as SME, for Small to Medium Enterprise.
Segmentation The process of dividing a market into groups that display similar behaviour and characteristics.
Medium Failure - Sometimes communication channels break down and end up sending out weak or faltering signals. Other times the wrong medium is used to communicate the message.
The internet is an ideal medium for selling Information products because it can be used both to advertise the product and to deliver it, all 100% automatically.
While before this time the Internet was almost exclusively used as an information medium with the two groups of information suppliers and information seekers rather cleanly separated, ...
It’s common for small and medium-sized business owners to feel intimidated by the big name publications.
SMB (Small and Medium (or Midsize) Business) Broadly, Small and Medium Businesses have annual revenues between $5M and $200M. Most demographers segment businesses by number of employees with More.
Medium - A medium is a carrier and deliverer of Advertisements. It is a broad general category of carries such as Newspapers, Television, Radio, Internet, Outdoor, Direct Mail, etc. Media Vehicle - It is a specific carrier within a Media category.
No matter what form they take, online ads are being targeted to more precise audiences than in any other medium. Using keywords is one effective way.
Artlog - A blog just for different mediums of art, allowing others to comment on the art.
Photoblog - A type of blog meant to display pictures, and discuss them.
The relationship between a medium's(or a media schedule's) audience and the cost of using that medium (or media schedule)to reach a specific audience. For broadcast media, 'Cost Per TARP' (CPT) is the most common measure of cost efficiency.
Outdoor advertising is ideally suited to global communications since the medium conveys ideas through visual expression.
Usage rate divides customers into light, medium and heavy users. Heavy users obviously contribute more to turnover then light or medium users, ...
The process of using the telephone as a medium to sell products and/or services.
While there may be social aspects to any medium (e.g. links to share an article by email), social media typically refers to those media whose major functions are oriented toward sharing of information, ...
CMA's e-Marketing Council, as it was known at the time, understood the value of the medium for marketers. The Council also understood that successful e-mail marketing is grounded on direct marketing principles.
Acquisition costs vary across industries and mediums. When acquisition data is available, try to determine if you are comparing apples to apples, so to speak.
The demographic makeup of a medium or vehicle.
audience guarantee
Representation made to an advertiser by a media vehicle that a certain amount of audience (e.g.TRPs) will be exposed to the programs or time-slots purchased by that advertiser.
Reach - (1) In media ratings, the unduplicated number of individuals or households exposed to an advertising medium at least once during the average week for a reported time period. It is interchangeable with Cumulative Audience and Net Reach.
home automation The ability of products to communicate with each other over some medium within the home such as twisted pair, coaxial cable, radio frequency, infrared, spread spectrum, or powerline.
Definition: Using a broadcast medium to appeal to audiences with special interests. For example, the "Food Station" would be a narrowcast, because it appeals to an audience with a specific interest.
Marketing Glossary ...
Direct response ; The school of advertising that says, "The Internet is an interactive medium. If the consumer interacts with our marketing efforts, we've done our job.
Online Video
These are quickly becoming the medium of choice to drive both brand awareness and sales to push highly effective Online Advertising.
foreign market: Any foreign entity - a publisher, broadcast medium, etc. - in a position to buy rights. Authors share royalties with whoever negotiates the deal, or keep 100% if they do their own negotiating.
CD-ROM
Compact Disk-Read Only Memory, a storage medium popular in modern computers. One CD-ROM can hold 600 MB of data.
CFM
Cold Fusion Markup (file.cfm) ...
Encoding - the translation of a message into code by a sender so that it can be relayed through a medium to a receiver.
Encouragement Probes - question posed by salespeople to get additional information from a prospective buyer.
circulation The number of copies of a print advertising medium that are distributed. For the library field, this is numbers of items checked out by users.
Exposure
A person's physical contact with an advertising medium or message. It can be in a visual and/or an audio form.
Media
This term refers to methods of message communication. Media is the plural of medium. Magazines, newspapers, radio, television and billboards are referred to as advertising media.
Direct Marketing A form of retailing in which a customer is first exposed to a good or service through a nonpersonal medium and then orders by mail or phone -- sometimes, by computer.
The 4 Ps-product, place (distribution), promotion, and price-represent the variables that are within the control of the firm (at least in the medium to long run). In contrast, the firm is faced with uncertainty from the environment.
CPM: (Cost Per Mille)
Used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad.
EXPOSURE - The number of potential consumers reached through specific medium.
NETWORK: A group of computers that communicate together. This term is also used to describe the physical medium and equipment used to facilitate that communication.
Audience profile: The minute-by-minute viewing pattern for a program; a description of the characteristics of the people who are exposed to a medium or vehicle (see Profile).
Voice Over Internet Protocol (VoIP): A category of hardware and software that enables people to use the Internet as the transmission medium for telephone calls by sending voice data in packets using Internet protocol.
IAB activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online and digital advertising.
ads where the advertiser pays a fixed cost per thousand subscribers to whom the ad is sent. A common way to buy advertising offline, CPM pricing is not widely used online, but is an excellent way to compare costs between different advertising mediums.
 See also: Market, Marketing, Product, Service, Customer
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