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megamarketing
a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, ...
Environmental Management see Megamarketing. Environmental Scanning the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
 See also: Cycle, Attribute, Variable, Feature, Market
  
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