pupilometrics
marketing glossary
marketing definitions
Definition: A method of advertising research in which a study is conducted on the relationship between a viewer's pupil dilation and the interest factor of visual stimuli.
Marketing Metrics
Measurements that help with the quantification of marketing performance, such as market share, advertising spend, and response rates elicited by advertising and direct marketing ...
Advertising Metrics
click-through - the process of clicking through an online advertisement to the advertiser's destination.
click-through rate (CTR) - The average number of click-throughs per hundred ad impressions, expressed as a percentage.
Part 3: Market Metrics
Part 4: Competitive Analysis
Guidelines for Doing a Competitive Analysis
Part 5: Additional Information
Presenting the Market Study
Other Considerations
RESOURCES FOR TUTORIAL
MARKETING STORIES FOR TUTORIAL ...
Make sure you have a way to collect detailed information about your mailings, preferably in an automatic way. Careful analysis of the actual metrics will help give you the information you need to take your email campaigns to the next level.
metrics
anything that can be tracked and measured is a metric
micro-environment ...
Web Metrics - See Analytics.
White Hat SEO - Used to describe certain Search Engine Optimization (SEO) methods, being "white hat" means using only SEO techniques that are completely above board and accepted by the Search Engines.
Econometrics: The modeling, simulation, and analysis of economic systems using advanced mathematics and statistics. Learn More ...
Metrics & Monitoring for SEO
International Search
Social Search
International Search Engines ...
Metrics
Another word for measurements usually presented as figures or graphs
Micro-environment ...
PSAs are generally sponsored by a nonprofit institution, civic group, religious organization, trade association, or political group and are usually carried by stations free of charge, but only at times determined by the station.
Pupilometrics ...
Pupilometrics A method of advertising research in which a study is conducted on the relationship between a viewer's pupil dilation and the interest factor of visual stimuli.
Web metrics guru Jim Sterne says hits "stand for How Idiots Track Success." People who talk in terms of hits are usually either ignorant or are trying to snow their boss into thinking the website is doing better than it really is.
Some of the key metrics validated are ad impressions, page impressions, clicks, total visits and unique users. An activity audit results in a report verifying the metrics. Formerly known as a count audit.
Key Performance Indicators (KPI): Metrics that are used to quantify objectives that reflect the strategic performance of online marketing campaigns.
Dashboard - A visual display of a company's performance metrics based on one or more custom reports
Demand Generation - The act of using marketing to create interest or demand in a company's products or services ...
Some pre-budget research into your industry and market, your competitors and your business's historical marketing metrics helps marketing managers make a more informed calculation.
Metric: Any standardized measurement used for comparison purposes. Online advertising metrics include Click-through Ratio and Unique Page Views.
N
Net Dollars: The total amount a publisher receives for inventory.
Managers overlook KPIs, often times comparing them with industry standards and competitor KPIs, to measure the health of their efforts. In games, metrics like Daily Active Users and Average Revenue Per User are often looked at to assess the success ...
The publishers generally like this model least as click-through and conversion rates are generally outside of their control, yet their ability to monetize their inventory efficiently depend on these two key performance metrics.
URL that has specific parameters assigned to it, allowing you to gather information about the source of the click, the search query used, and other metrics.
Traffic
The number of people that visit your webpage, being led there by your ads.
Readership
The number of readers of a publication. The percentage of people (audience) that indicate they read or looked into a specific daily newspaper based on the following metrics: ...
Key features of the most popular autoresponders include followup messages, broadcast messages, blog broadcasts, social media propagation, parsing, list segmentation, web form creation and detailed metrics and reporting.
Metrics used include page views, hits, sessions and impressions. There are a number of software providers who provide web analytics tools, and a host should also provide this service to its clients.
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 See also: Marketing, Market, Click, Offer, Service
  
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