Micro Environmental Factors
These are internal factors close to the company that have a direct impact on the organisations strategy. These factors include:
Customers ...
Micro Environment
The immediate context of a company's operations, including such elements as suppliers, customers and competitors - compare 'macro environment' ...
Micro environment - the factors or elements in a firm's immediate environment which affect its performance and decision-making; these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics.
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 See also: Marketing, Market, Competitors, Macro Environment, Customer
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