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Environmental Assessment - Environmental Forecasting attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its ...
microenvironment The set of forces close to an organization that have direct impact on its ability to serve its customers, including channel member organizations, competitors, user markets, publics and the capabilities of the organization.
 See also: Cycle, Variable, Concern, Positive, Point
  
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