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micromarketing
the study of marketing decision-making from the perspective of an individual firm or organisation
micromarkets ...
Micromarketing The activities a firm practices in order to react controllably to external forces, e.g., setting objectives and selecting target markets.
See Micromarketing. Macromodel a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables.
 See also: Cycle, Attribute, Goals, Goods, Threshold
  
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