microsegmentation
the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants
middleman ...
See Market Segmentation; Microsegmentation. Mail Order House a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers; also called a Catalogue Retailer.
 See also: Cycle, Attribute, Variable, Training, Threshold
  
|
RSS
