Mission Statement
A company's summary of its business philosophy and direction ...
Organization Mission Statement
For larger firms this may already exist in a public way (e.g., found in annual report, found on corporate website) but for many others this may need to be formulated.
Mission Statement
A summary of a company's business philosophy, goals and values.
Mixed Branding ...
mission statement An expression of a company's/library's history, managerial preferences, environmental concerns, resources, and competencies.
Mission Statement - the answer to the question "What business are we in?"; the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
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A mission statement is a formal description of the mission of a business.
Multi-channel marketing ...
Mission Statement see Corporate Mission Statement. Missionary Selling selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person; ...
Hence there is the use of a mission statement and corporate objectives. Such a strategic view is not common to all approaches. Commonly the organization's size is ignored completely (Dibb 2002).
There can be many objectives in your mission statement but you should really focus on having one goal or vision. That vision will ultimately define your
brand. The objectives will define your mission and will guide your brand as it develops.
A description tag is in fact like a short mission statement, explaining your enterprise in a nutshell.
 See also: Mission, Product, Market, Marketing, Objective
  
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