missionary selling
selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a detailer ...
See Missionary Selling. Determinance Model (of Brand Evaluation) a model used in the study of consumer decision processes to evaluate alternative brands.
Two industries in which missionary selling is commonly found are pharmaceuticals, where salespeople, known as product detailers, ...
Detailer - a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
 See also: Sales, Mission, Customer, Product, Purchase
  
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