misunderstanding
a type of concern or objection where the customer believes you cannot provide a particular feature or benefit when in fact you can
mix (compensation) ...
There is a quite common misunderstanding amongst Internet marketing beginners who think that submitting their new site to as many search engines as possible is the same as getting them indexed and is a sure way to generate traffic.
Another indicator for an opening is when your interlocutor repeats himself, or indicates some misunderstanding. The first instance suggests he’s running out of gas and ready to listen.
This is called "informed consent" and it is critical to preventing misunderstandings, hard feelings and the idea that SEOs are scammers.
 See also: Point, Objection, Rough, Deal, Opportunity
  
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