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Modified Rebuy

Marketing & Web  Modes of Transportation  Monitoring Time
04/25/2014

Modified Rebuy

a buying situation in which an individual or organisation buys goods that have been purchased previo ... more ...


Buying situation- rebuy, modified rebuy, new purchase.
Purchasing Method
Purchasing methods- Internet, long term contract, warranty, financing, cash on demand.

buying situations categorised according to the prior experience of the buyer with the product and supplier, buy classes can be classified as straight rebuys, modified rebuys and new tasks, see modified rebuy, new task buying, and straight rebuy ...

Modified Rebuy: Where an organiation has to make changes to a specific buying situation.
New buy: Where an organisation faces the task of purchasing a new product/service.

See also: See also: Planning, Product, Purchase, Service, Cycle

Marketing & Web  Modes of Transportation  Monitoring Time
04/25/2014

 
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