Modified Rebuy

Modified Rebuy

a buying situation in which an individual or organisation buys goods that have been purchased previo ... more ...

Buying situation- rebuy, modified rebuy, new purchase.
Purchasing Method
Purchasing methods- Internet, long term contract, warranty, financing, cash on demand.

Modified Rebuy: Where an organiation has to make changes to a specific buying situation.
New buy: Where an organisation faces the task of purchasing a new product/service.
Niche marketing: The process of concentrating your resources and efforts on one particular segment ...

See also: See also: Brand, Promotion, Marketing, Cycle, Analysis


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