a buying situation in which an individual or organisation buys goods that have been purchased previo ... more ...
Buying situation- rebuy, modified rebuy, new purchase.
Purchasing methods- Internet, long term contract, warranty, financing, cash on demand.
Modified Rebuy: Where an organiation has to make changes to a specific buying situation.
New buy: Where an organisation faces the task of purchasing a new product/service.
See also: Brand, Promotion, Marketing, Cycle, Analysis