Motivation research

motivation research
marketing glossary
marketing definitions
Definition: Research used to investigate the psychological reasons why individuals buy specific types of merchandise, or why they respond to specific advertising appeals, ...

motivation research - Qualitative research designed to probe the consumer's subconscious and discover deeply rooted motives for purchasing a product.
motive - Something that compels or derives a consumer to take a particular action.

Motivation research - Research investigating the psychological reasons why individuals buy specific products, or respond to specific advertising appeals.

See also: Advertising, Marketing, Strategy, Feature, Features