Definition: The motives that drive an individual/user toward selection of a particular outlet, retailer, or supplier of services.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
Motives The reasons for consumers' behavior.
Multidimensional Scaling A statistical technique that allows attitudinal data to be collected for several attributes in a manner that allows data analysis to produce a single overall rating of a ...
motive
an inner state directing a person towards the satisfaction of a need
moving average ...
motive - Something that compels or derives a consumer to take a particular action.
Automotive Questions and Answers -
Mortality Rate / Definition from the Women's Health Glossary
Definition of Interest Rate Lock in Real Estate
Graphic Design Flat Rates - How to Determine a Flat Rate for Graphic Design...
the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services
industrial buyers ...
Incentives (i)in learning theory, an object, person or situation that an individual believes will satisfy a motive; (ii) in selling, any bonus, reward, contest, recognition program, etc.
Since the PLC for a product category includes sales for all products, the timeframe for the automotive PLC is quite long with the Introduction stage beginning around 1900.
The motive may be that the company wishes to create internal competition to promote efficiency, or to differentiate its offering to different market segments, or to get maximum mileage out of established brands that it has acquired.
UMTS: Universal Mobile Telecommunications service The Third service generation of motives, in Europe, based on a network of packages. This technology is better adapted in transmission of data than the GSM (the second generation).
The motive behind PPC click fraud can be malicious, or to try to cheat the system to build a false following.
Typically used in the automotive industry, but not exclusive to it, the aftermarket is the supply of goods that add on to or repair an original purchase.
iFrames have been widely used within the automotive industry as a way to "frame in" their inventory which is typically generated and maintained by a 3rd-party source.
According to McGuire, there are 12 psychological motives, 12 reasons why consumers are motivated to make purchases.
Verticals - A vertical is a specific business group or category, such as insurance, automotive or travel. Vertical search offers targeted search options and PPC opportunities to a specific business category.
What we do know is that each industry, whether it is automotive or consumer packaged goods, has their own nuances and best usability practices that work for their particular target audiences.
Laddering:
Used in focus groups to build on responses until met with a psychological need for the ego or status. A consumer's attitude toward a product will yield "why" questions until the motive for the behavior is identified.
By having good data about your customers, the segments they fit into and the buying motives of those segments, you can select the position that makes the most sense.
differentiation by maximizing strengths and minimizing weaknesses and finding one or more niche markets in which the company can establish a leadership position. Strategic marketing plans require that a company examine its marketing motives and ...
behaviour, would be used as the base for specific questions pertaining to television, grocery shopping, household products and services have and plan to buy, long distance expenditure, computer brand ownership, home improvements, automotive and ...
The only information given is what item is sold, a few of it's features and a contact phone number or address in offline media or a link in online Classifieds. Very often Classified Ads are sorted into different categories (real estate, automotive, ...
fast food and instant drinks such as Tang are intended for convenience; elsewhere, they may represent more of a treat. Thus, it is important to examine through marketing research consumers' true motives, desires, ...
 See also: Market, Marketing, Product, Service, Customer
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