Movie Tie-Ins - a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film.
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Entertainment Marketing promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins; Endorsement. Entry Barrier see Market Entry Barrier.
 See also: Cycle, Attribute, Variable, Analysis, Aging
  
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