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Multichannel Marketing
The use of multiple media activities to reach a targeted customer group. A channel could be a web site, an email, a bricks-and-mortar business, a mail order catalog, etc.
a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers, ...
Multi-Channel Marketing System - a system in which a producer uses more that one channel of distribution; commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and ...
 See also: Cycle, Feature, Variable, Consumer, Competition
  
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