Multichotomous Question: Same as a Multiple-Choice Question. A closed-ended question that asks the respondents to choose among several answers.
multichotomous question
a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives
multidimensional scaling ...
See Multichotomous Question. Differential Advantage the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
 See also: Company, Attribute, Variable, Product Category, Product Line
  
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