Multidimensional Scaling A statistical technique that allows attitudinal data to be collected for several attributes in a manner that allows data analysis to produce a single overall rating of a retailer (rather than a profile of individual ...
Multidimensional Scaling (MDS): Procedures designed to measure several dimensions of a concept or object (often used in brand image and brand equity research).
multidimensional scaling
a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc, among behavioural data
multilevel in-depth selling ...
One approach to identifying consumer product perceptions is multidimensional scaling. Here, we identify how products are perceived on two or more 'dimensions,' allowing us to plot brands against each other.
 See also: Retail, Attribute, Marketing research, Strategy, Data
  
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