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Multiple Sourcing

Marketing & Web Multiple pricingMultivariate Testing

multiple sourcing
buying supplies from several vendors so that the risk of any one source being unable to supply is minimised
multiple unit pricing ...

 


Multiple sourcing: the sourcing of a particular B2B good or service from more than one supplier simultaneously.
Multivariable segmentation: using a number of different variables to develop a rich profile of a target group of customers.
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Strategies used include the rating of vendors on a scale; the practice of choosing vendors from an approved list; multiple sourcing; and choosing the lowest priced vendor to minimise the potential for financial loss.

See also: Discount, Customer, Variable, Purchase, Positioning

Marketing & Web Multiple pricingMultivariate Testing

 
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