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Mummy Dust

Marketing & Web Multivariate TestingNAB

mummy dust
a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as whiffle dust ...

 


Whiffle Dust see Mummy Dust. Whitegoods a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, washing machines, etc. See Browngoods. Wholesale Merchant see Merchant Wholesaler.

See also: Goods, Price, Variable, Product, Distribution

Marketing & Web Multivariate TestingNAB

 
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