narrowcasting
marketing glossary
marketing definitions
Definition: Using a broadcast medium to appeal to audiences with special interests.
Narrowcasting
The use of broadcast media to target very narrow interests (such as a cable channel dedicated exclusively to trout fishing).
Contributed by: MarcommWise Staff
Nesting ...
Narrowcasting
Creating a program aimed at a small and specific niche or group of people.
Natural Listing
A listing that appears below the sponsored ads, also known as Organic Listings.
Narrowcasting - a term used in reference to cable television, where cable TV stations, with specialized interests such as sports, news, weather, movies, etc, allow advertisers great selectivity; that is, ...
Narrowcasting - Programs oriented toward specific demographic audiences or limited interest groups, rather than to the broadest possible mass audience.
Net Reach -- see Reach ...
Narrowcasting - Use of a broadcast medium to appeal to special interest audiences, e.g. advertising on a travel channel.
O
Open rate - The highest advertising rate payable for a single insertion in a publication before discounts are applied.
Narrowcasting Using a broadcast medium to appeal to audiences with special interests. For example, the "All Knitting Station" would be a narrowcast, because it appeals to an audience with a specific interest.
See "Narrowcasting".
Business to Business (B2B) Sales focused on business customers, either for internal use or resale.
Business to Consumer (B2C) Sales focused on consumers, typically for personal consumption.
NAM Teams see National Account Marketing Narrowcasting a term used in reference to cable television in the U.S.
Narrowcasting
Used to describe local, special-interest programming that is designed for small, select audiences.
Net unduplicated audience
The combined cumulative audience exposed to an advertisement.
Network ...
 See also: Broadcast, Market, Service, Marketing, Services
  
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