national account
a customer with branches or sites that constitute a nation-wide coverage
national account marketing ...
National Account Marketing - the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organizations; ...
Sales Force Mix the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
Direct Accounts - large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices; sometimes called House Accounts or National Accounts.
 See also: Cycle, Services, Service, Objection, Company
  
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