National Accounts - major accounts which are sometimes served by a separate sales force because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel.
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large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called house accounts or national accounts
direct close ...
Direct Accounts - large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices; sometimes called House Accounts or National Accounts.
 See also: Manufacture, Attribute, Approach, Close, Service
  
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