National Advertising Division of the Council of Better Business Bureaus (NAD)
An organization that serves as a major self-regulatory mechanism for advertising.
Narrowcasting ...
National advertising
Advertising which is aimed at a National Market, as opposed to Local Advertising.
Negative
Developed film that contains an image that has reversed shadows and light areas.
Definition: National Advertising Division of the Council of Better Business Bureaus. This organization serves as a major self-regulatory mechanism for advertising.
Marketing Glossary ...
International advertising Advertising a product or service in a country other than where it originates.
Second, within the last few years the emergence of radio programming delivered via satellite has become an option for national advertising.
Cannes Lions: The most prestigious international advertising festival.
Call to Action: The part of the advertisement that encourages the audience to buy or learn more about the products.
centralized organizational structure - A method of organizing for international advertising and promotion whereby all decisions are made in a company's home office.
Local advertising - Advertising only to a local area as opposed to regional or national advertising.
M ...
Rep Firm
Media sales representation company with offices in major advertising centers which represents stations in various markets for national advertising sales.
FTC - Federal Trade Commission. Federal agency whose purpose is to encourage free enterprise and prevent restraint of trade and monopolies. This organization maintains the primary responsibility for regulating national advertising.
Broadcaster and Syndication Service (NABSS) - The combined marketing and operational functions of Nielsen Television Index (NTI) and Nielsen Syndication Service (NSS) serving the national broadcast networks, syndicators and national advertising ...
 See also: Advertising, Market, Marketing, Service, Brand
  
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