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National Brand - Definition of National Brand ...
National brand A nationally distributed product brand name. May also be distributed regionally or locally. Near-pack (Near Pack Premium) An item offered free or at a discount with the purchase of another product.
Manufacturer's Brand a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution; also called a National Brand. See Distributor's Brand; Private Brand.
CO-OP - The practice of a national brand subsidizing local advertising costs incurred by a company that sells its product. Typically, the national brand has stringent rules about the advertisement in which the product appears.
a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a national brand
manufacturers' agent ...
Box (Limited-Line) Store A food-based discounter that focuses on a small selection of items, moderate hours of operation (compared to supermarkets), few services, and limited national brands.
BPI See Buying Power Index.
Our task was to help Siberia Airlines leave its regionalism behind by becoming a strong national brand that breaks convention in its sector and has the flexibility to become a lifestyle brand that works beyond air travel in the future.
Education will soon be delivered to remote Indian villages via the Internet and laptops. This is a government funded programme worth $1 billion US. This opportunity will see regular income from the winning provider. As the national brand, ...
 See also: Service, Market, Customer, Research, Marketing
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