Need for Long-Term Commitments
Channel decisions have long-term consequences for marketers since efforts to establish new relationships can take an extensive period of time while ending existing relationships can prove difficult.
need-directed consumers
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles, need-directed consumers, ...
Need-Satisfaction Approach A sales technique based on the principle that each customer has different wants; thus, a sales presentation should be geared to the demands of the individual.
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Product Need Satisfaction. We often take for granted the 'obvious' need that products seem to fill in our own culture; however, functions served may be very different in others-for example, while cars have a large transportation role in the U.S.
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Need a signature? A PDF (Portable Document Format) is a convenient way to distribute a form over the Internet to be completed and faxed or mailed back.
A need is a basic requirement that an individual wishes to satisfy.
Customer satisfaction
The provision of goods or services which fulfil the customer’s expectations in terms of quality and service, in relation to price paid ...
No need to develop and/or manufacture your own product. Therefore no head-up costs.
No storage space for goods needed
No work with packing and shipping goods ...
The need for Web site usability is perhaps best expressed by Jakob Nielsen's Law of the Internet User Experience - "Users spend most of their time on other sites." ...
You need to look at the impact of particular laws on your organisation and the product(s) it sells. Some legal constraints include:
The Sale of Goods Act 1979
The Trade Description Act 1968
The Consumer Credit Act 1974
The Data Protection 1998 ...
You need to know which of these things you really want them to do most of all - and it's usually not the first one! ...
the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so
elaboration probes ...
You need to break through all the communications clutter in the marketplace in a way that’s credible. For example, a drugstore owner can put a photo of a cute baby on the envelope of a direct mail package to get it opened.
You need a significant number of high quality links to get a large website well indexed and keep it well indexed.
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- Rick Myers, Founder & CEO, Talent Zoo
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Web sites need to have a specific business model. Many company web sites are operated on a ROI model, presuming the web site serves multiple marketing functions. Alternatively search engines operate with an advertising revenue business model (PPC).
And finally, we need to learn when to stop listening. There are times when it's important to listen to consumer perspectives.
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What you really DO need is marketing confidence. It is a key ingredient without which your marketing will fail.
Chutzpah What the Presidents of direct response agencies need to have to be successful at database marketing. Audacity, Guts, Boldness, Willpower. CIF Customer Information File usually in banks and financial institutions.
Decline Stage the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been ...
In 1828 John Wightman, a farmer who understood the need for metal farm implements started an iron moulding business, he was later joined by ironmonger Charles Dening in 1842.
Additionally, it is not unusual for companies to use the outcome of Mystery Shopping as a way to identify employees who need further training or who deserve bonuses or rewards.
Define the purpose of the study in terms of the decisions that need to be made with the results and/or the aspect of the business you need to analyze. Consider the intended audience for the results of the study.
The line editor should spot missing elements of the text that need to be there for reader comprehension, a statement made on page 196 that seems to contradict one made on page 17, reasoning that doesn't quite convince, ...
Second Stage Capital Second Stage Capital is the capital provided to expand marketing and meet growing working capital need of an enterprise that has commenced production but does not have positive cash flows More.
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Corporate social responsibility (CSR): the need for organisations to consider the good of the wider communities, local and global, within which they exist in terms of the economic, legal, ...
Home Health Care Agency: Either a private commercial venture or a state-operated organization that is licensed to provide health care and/or homemaker services to individuals who need assistance but need not be institutionalized.
Motivations for EAI include the need to rapidly implement Web-based projects, the need to link to legacy data, and the need to forge links to different systems acquired through corporate mergers and acquisitions.
The four elements businesses need to consider for the success of their marketing efforts: Product, Price, Place and Promotion. The focus and strategy that is placed on each one is entirely dependant on the goals of the marketing strategy.
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For example, an airline charges more when customers need flexible, refundable tickets or when they must fly on short notice and on specific dates.
The amount of money you need to pay to generate a sale through your website.
Pay Per View
The system by which you pay every time when somebody views your ad, even if that person doesn't click on it; A concept that is not very popular anymore.
The VeriFone Omni 3750 Credit Card Terminal offers everything one would need in a credit card machine including optional IP bases processing for faster transactions. The VeriFone 3750 covers your credit card processing needs for today and tomorrow.
CLICK THROUGH: This is known as the number or percentage of visitors who click on a banner advertisement. This is important information to determine a banner's effectiveness. But you need to remember that click through is merely a measurement and ...
Two or more cable systems distributing a commercial signal simultaneously, and offering a multiple system buy in which only one contract need be negotiated.
Market Segmentation
Introduces the need for market segmentation, requirements of market segments, and some bases for segmenting consumer and industrial markets.
If you find yourself confused about a term listed here, or need to understand a term not listed here, just enter a comment below and we'll add the answer to your question to the site.
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BANT " Acronym for Budget, Authority, Need, and Time Frame. Generally used when discussing sales lead generation and categorizing prospects.
Drive - a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Privacy: The quality or condition of being free from unsanctioned intrusion. Communications need to reassure the recipient through clear, ...
BANT - The acronym for budget, authority, need, timeline— critical attributes that are used to determine the sales readiness of a lead ...
CAMERA-READY
An ad, art, copy text or graphic ready for inclusion in publications without need for further in-house preparation by the publication. In the modern computer era, cameras are often no longer used, but the phrase remains.
Digital Color Proofing: An off-press color proof produced from digital data without the need for separation films.
Digital Printing: A type of printing that requires no film or plates, where digital information is fed directly onto the imaging units.
Real Time - A term used to describe immediate results. For example, an advertiser may need real time statistics on how their campaign is performing rather than statistics that are updated hourly or daily or weekly.
This glossary covers marketing terms as they relate to job-hunting. If you need a definition for a more traditional job-hunting term, please go to our Glossary of Key Job-Hunting Terms.
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PID (personal information destination) ; There are millions of pages of information on the web, but if you are looking for a specific item, there is only one page - or very few - that contains exactly the information you need. That's your PID.
The delivery of relevance-targeted text ads as part of the search experience. Intended to satisfy users need for relevant search results, and the advertiser's desire for qualified traffic to their website.
Spot ...
multidomestic strategy Emphasizing the need to be responsive to the unique conditions prevailing in different national markets.
POP account is also quite similar term to the email account but need specific POP server if one want to retrieve his/her email. In this article the term maildrop is used as it seems more wide-ranging.
derived demand - A situation where demand for a particular product or service results from the need for other goods and/or services. For example, demand for aluminum cans is derived from consumption of soft drinks or beer.
Hosting companies are used to store files, install scripts, backup precious website data and serve users of a website with the files they need to browse.
A brand's promise expressed in simple terms that are rooted in a fundamental customer need or desire (e.g. Volvo = safety).
Brand Extension ...
 See also: Market, Marketing, Product, Service, Customer
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