Negative Keywords

Negative keywords are used in keyword advertising to prevent ads from being shown when the search terms contain the negative keywords.

Negative keywords are used in an AdWords campaign to prevent an ad from appearing when certain words or phrases are searched on.

What are PPC Negative Keywords?
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Negative Keywords
In search engine advertising, “negative' keywords are used to filter words that are unrelated to the product or service being advertised but are in other categories that have the potential to generate impressions and ...

Negative Keywords - Filtered-out keywords to prevent ad serves on them in order to avoid irrelevant click-through charges on, for example, products that you do not sell, or to refine and narrow the targeting of your Ad Group's keywords.

As a broad / advanced match buffer, negative keywords function as a filter to prevent an ad from showing under unwanted irrelevant search queries, e.g.

Negative keywords are especially useful if your account contains lots of broad-matched keywords. It's a good idea to add any irrelevant keyword variations you see in a Search Query Performance Report or the Keyword Tool as a negative keyword.

See also: Keyword, Marketing, Negative, Market, Advertising