Net unduplicated audience

net unduplicated audience
marketing glossary
marketing definitions
Definition: The combined cumulative audience exposed to an advertisement.

Net unduplicated audience
The combined cumulative audience exposed to an advertisement.

Used to describe local, special-interest programming that is designed for small, select audiences.
Net unduplicated audience
The combined cumulative audience exposed to an advertisement.
Network
Media outlets whose audiences are nationwide.

It is expressed as a percentage of a given universe. A household or person is counted once no matter how many times the telecast has been viewed. This also is known as reach, net unduplicated audience, or net reach.

See also: Advertising, Research, Duplicated audience, Market, Service