New-To-The-World Products

new-to-the-world products
products which serve a purpose for which no product has previously existed
niche ...

or other of two - new to a company or new to a market; they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products.

See also: Cycle, Sales meeting, Product offer, Objection, National account