Nichemanship - a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
Noise - any influence external to the sender or receiver which distorts the message in the communication process.
Niche see Market Niche Niche Marketing see Concentrated Marketing Nichemanship a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
 See also: Cycle, Sales meeting, Product offer, Objection, National account
  
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