Nielsen rating - A measurement of the percentage of U.S. television households tuned to a program for a designated time period. Similar to Arbitron, A.C.
special-interest programming that is designed for small, select audiences.
Net unduplicated audience
The combined cumulative audience exposed to an advertisement.
Network
Media outlets whose audiences are nationwide.
Nielsen ratings ...
 See also: Marketing, Advertising, Market, Product, Service
  
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