nominal scale
marketing definitions
marketing glossary
Definition: A measurement scale in which numbers are assigned to attributes of objects or classes of objects solely for the purpose of identifying the objects.
Nominal Scales: Scales that subdivide data into mutually exclusive categories. For example, the scale "male or female" divides the population into two mutually exclusive groups.
nominal scale A measurement scale in which numbers are assigned to attributes of objects or classes of objects solely for the purpose of identifying the objects.
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