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Non-durable Good

Marketing & Web Non-Cumulative Quantity DiscountNon-durable goods

Packaged Goods a sub-category of consumer non-durable goods; toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables; Non-Packaged Goods.

 


1) Durability and Tangibility a) Non-durable goods b) Durable goods c) Services 2) Consumer goods Classification: Classified according to shopping habits a) Convenience goods b) Shopping goods c) Specialty goods d) Unsought goods ...

a sub-category of consumer non-durables, for example, gasoline is a non-packaged consumer non-durable good
non-price competition ...

In general, it appears that advertising is more effective in selling durable goods (e.g., stereo systems, cars, refrigerators, and furniture) than for non-durable goods (e.g., restaurant meals, candy bars, toilet paper, and bottled water).

See also: Cycle, Attribute, Competitors, Target, Durable good

Marketing & Web Non-Cumulative Quantity DiscountNon-durable goods

 
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