Non-Price Competition

non-price competition
competition in which an element other than price (e.g. prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival
non-probability sample ...

See Non-price Competition. Price Cycle the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply. Price Discounting see Discount.

Some firms, for example those seeking to be viewed as market leaders in product quality, will deemphasize price and concentrate on a strategy that highlights non-price benefits (e.g., quality, durability, service, etc.). Such non-price competition ...

See also: Expected, Range, Target, Benefit, Offer