non-probability sampling
the selection of a sampling unit by arbitrary methods, such as convenience and judgment
non-profit marketing ...
Sampling Method
To familiarize participants with various sampling methods that seek to fairly represent the population of interest. Sampling methods can be broadly categorized into probability sampling and non-probability sampling.
To select this sample there are again different methods of choosing your respondents, a mathematical approach called 'probability sampling' and a non- mathematical approach, simply called non-probability sampling.
 See also: Marketing, Research, Population, Market, Customer
  
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