Non-Profit Marketing

non-profit marketing
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called non-business marketing
non-profit organizations ...

a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them
multiple marketing channels ...

Non-Business Marketing see Non-Profit Marketing Non-Cumulative Quantity Discount a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.

Developed library definitions from fifteen years of work and reading in the marketing field. Taught non-profit marketing to graduate library and information studies students utilizing a nonprofit business text.

See also: Cycle, Account, Objective, Offer, Needs