Nonprobability sample

Nonprobability Sample An approach in which stores, products, or customers are chosen by the researcher -- based on judgment or convenience.

Nonprobability Samples: Any samples which are not probability samples. Nonprobability samples are generally not representative of the target population.

nonprobability sample A sample that relies on personal judgment somewhere in the element selection process.
nonprofit marketing The marketing of a product or service in which the offer itself is not intended to make a monetary profit for the marketer.

a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria
quota setting ...

Quota any restriction imposed by law on the quantity of a product which can be produced or imported; a form of protectionism. See Protectionism; Sales Quota. Quota Sample a nonprobability sample, chosen without regard to location, ...

See also: Account, Need, Survey, Discount, Marketing