Norms

norms
marketing glossary
marketing definitions
Definition: The rules of behavior that are part of the ideology of the group.

Norm Or Norms: An average survey research result to a standard question, typically in some type of standardized research service, such as copy-testing systems or concept-testing systems.

norms The rules of behavior that are part of the ideology of the group.

What are the cultural norms for doing business? E.g. is there a form of barter?
Will cultural norms impact upon your ability to trade overseas? E.g. Putonghua is very difficult for many Western people to learn.

The influences in a society and its culture(s) that change people's attitudes, beliefs norms customs and lifestyles.Contributed by: Diane Brooks
Student at Kaplan University Business Science Course
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Approach that adjusts marketing strategies and tailors marketing message to appeal to the shared cultural norms, values, traditions, beliefs, attitudes, and practices of specifically targeted ethnic group(s).
External Analysis ...

culture - The complexity of learned meanings, values, norms, and customs shared by members of a society.

Normative Influence - the influence exerted on an individual by a reference group to conform to its norms.
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a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences; Reference Group.

Culture A distinctive heritage shared by a group of people. It influences the importance of family, work, education, and other concepts by passing on a series of beliefs, norms, and customs.

identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms, ...

the more likely an innovation is to spread. The style of opinion leadersmoderates this influence, however. In less innovative countries, opinion leaders tend to be more conservative, i.e., to reflect the local norms of resistance.

See also: Marketing, Market, Service, Product, Services