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Objection

Marketing & Web NormsObjections

objections
statements of challenge or rejection by a prospect or customer of a feature, benefit, product or service, can be helpful to the sales process in that it can indicate about what a prospect or customer is concerned, ...

 


Valid Objection - a truthful objection raised by a prospective buyer to a good or service offered by a salesperson; some valid objections are answerable, while others (no money, no need for the product) are not.

Objection handling is the way in which salespeople tackle obstacles put in their way by clients. Some objections may prove too difficult to handle, and sometimes the client may just take a dislike to you (aka the hidden objection).

Overcome Objections To Price
Prospects invariably want to know your pricing before they understand the benefits your products and services provide.

False Objection see Hidden Objection; Objections. FAMI abbrev. Fellow of the Australian Marketing Institute. Familiarity Scale a scaling device for measuring a target audience's awareness and knowledge of a company or its products.

A good SEO firm has encountered all of the objections that you are likely to face and should be able to help you with your approach by compiling relevant stats and offering compelling case studies.

Direct Denial Method - handling a buyer's objection by contradicting it in a "head-on" manner. See Objections.
Direct Mail Advertising - advertising direct to end-users by sending catalogues or other sales literature through the post.

Search engine spies come in filtered and unfiltered varieties. Filtered services attempt to remove "objectionable" searches. Some spy services only offer one or the other, some offer both options and let you choose.
Synonyms
search voyeur ...

Sometimes prospects say one thing that appears to be an objection to the product but, in fact, they have another issue that is preventing them from agreeing to a purchase. Salespeople are rarely able to make the sale unless resistance is overcome.

Also, prepare in advance for potential problems you might encounter. Try to anticipate questions or objections that might be raised, and consider how you will respond. You don’t want to be caught off guard.

See also: Market, Marketing, Offer, Sales, Services

Marketing & Web NormsObjections

 
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