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Objections

Marketing & Web ObjectionObjective

objections
statements of challenge or rejection by a prospect or customer of a feature, benefit, product or service, can be helpful to the sales process in that it can indicate about what a prospect or customer is concerned, ...

 


Objections - any form of sales resistance offered by a buyer to a salesperson.

Objectives - specific, measurable outcomes or results that an organization plans to achieve in a given period.

Overcome Objections To Price
Prospects invariably want to know your pricing before they understand the benefits your products and services provide.

See Objections. Payback Period the time taken for a new product to recover its investment cost and to generate profits; used as a measure of performance for new products. PDM abbrev.

Objection handling is the way in which salespeople tackle obstacles put in their way by clients. Some objections may prove too difficult to handle, and sometimes the client may just take a dislike to you (aka the hidden objection).

Direct Denial Method - handling a buyer's objection by contradicting it in a "head-on" manner. See Objections.
Direct Mail Advertising - advertising direct to end-users by sending catalogues or other sales literature through the post.

Also, prepare in advance for potential problems you might encounter. Try to anticipate questions or objections that might be raised, and consider how you will respond. You don’t want to be caught off guard.

See also: Market, Marketing, Customer, Offer, Objection