Objectives

Objectives of Marketing Promotions The most obvious objective marketers have for promotional activities is to convince customers to make a decision that benefits the marketer (of course the marketer believes the decision will also benefit the ...

SMART Objectives for LM Ltd Specific: To obtain 3% market share within the first year of operations within our industry. Measurable: To sell 3000 units per month, which equates to approximately 3% market share.

Objectives: Objectives are the goals or purpose of the research study. The reason why the study is being conducted. Observation: The accepted value given for a single instance of a sample study.

Objectives The long-run and short-run performance targets that a retailer hopes to attain. Goals can involve sales, profit, satisfaction of publics, and image.

Objectives - specific, measurable outcomes or results that an organisation plans to achieve in a given period.

Objectives that have been broken down into smaller units and restated in numerical terms. See also:Objective ...

objectives The desired or needed result to be achieved by a specific time. An objective is broader than a goal, and one objective can be broken down into a number of specific goals.

Study objectives Participant requirements Conference call capabilities Step1 ...

Price objectives: what the organisation is trying to achieve through its pricing, measured in financial or market share terms, and closely linked with overall corporate and marketing objectives.

media objectives - The specific goals an advertiser has for the media portion of the advertising program.

growth objectives The needed and desired performance results to be reached by means outside the present products and markets. Objectives are identified by a direct translation of business goals from the growth strategy.

Pricing objectives overall goals that describe what the firm wants to achieve through its pricing efforts (565) Pricing policy a guiding philosophy or course of action designed to influence and determine pricing decisions (593) ...

Marketing objectives - Goals to be accomplished by an organization's overall marketing program such as sales, market share, or profitability. A good objective will be measurable, attainable, and socially significant.

The set of objectives which an organisation allocates to its marketing function in order to support the overall corporate strategy, together with the broad methods chosen to achieve these objectives.

Sales Planning the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.

Media PlannerPerson who develops an advertising schedule that meets the objectives set for or by the client. Message TeamA 5MetaCom team responsible for identifying strategic messages to be conveyed in communication pieces and advertising campaigns.

Match Retailer Objectives to Behavioral Targeting Tactics - Jul 26, 2006 How to Create an E-Mail Marketing Calendar - Jul 26, 2006 Look Out Wikipedia, Here Comes Yahoo Answers! Part 1 - Jul 26, 2006 Is MySpace an Advertiser Space? - Jul 25, 2006 ...

INTERNET MARKETING: Strategies and techniques applied on the Internet to support the organization's overall online marketing objectives.

Brand Strategy A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand's vision and driven by the principles of differentiation and sustained consumer appeal.

KPI, Key Performance Indicators -- KPI are metrics used to quantify objectives that reflect the strategic performance of your online marketing campaigns.

How can direct marketing play a role in meeting my business objectives? How does direct marketing relate to other advertising media? I'm concerned about privacy, its implications on my customer & my brand. E-marketing ...

Marketing plan - A strategic plan that details the actions necessary to achieve specified marketing objectives. It can be for a product, service, brand, or a product line.

Advertising/Marketing Effectiveness -- An evaluation of the extent to which an advertisement or advertising campaign meets the client's objectives.

MEDIA PLAN A plan that states the media strategies and executions to meet the marketing objectives. MEDIA OUTLET A publication or broadcast station that transmits news, entertainment, and information to the public.

Fundamental analysis: the use of supply and demand information to analyze and predict price direction and price objectives of a cash, futures, or option market.

Brief Written instructions given to the supplier or suppliers before commencement of a project. This document details the project objectives, reporting procedures, timescales etc.

The use of a mix of all appropriate marketing communication disciplines, media and vehicles in a well coordinated campaign to achieve a unified objective or set of objectives. Contributed by: MarcommWise Staff Island Display ...

Media Planning: It outlines how advertising time and space in various media will be booked in advance to achieve the marketing objectives of the company.

Emailing Simply defined as the sending of an Email-Blast to a database in order to increase business awareness and consciousness all depending on the objectives of the client.

The choice is made from the characteristics of the media (power, costs, capacity of targeting, advertising efficiency, legal frame and of their capacity answer the best cost in the objectives of the campaign.

The answer depends on your objectives. pubname datelineJuly 2002 headlineFuture Branding Based on Current Trends typeWHITE PAPER summaryCreating value in tomorrow's brands requires a look at what is changing today.

setting objectives and selecting target markets. Milline rate Used to determine the cost effectiveness of advertising in a newspaper; reached by multiplying the cost per agate line by one million, then dividing by the circulation.

See also: Objective, Market, Marketing, Offer, Product