Odd-Even Pricing
One effect dubbed "odd-even" pricing relates to whole number pricing where customers may perceive a significant difference in product price when pricing is slightly below a whole number value.
95; sometimes referred to as Odd-Even Pricing. See Psychological Pricing. Odd-Even Pricing see Odd Pricing.
pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as odd-even pricing
OEM ...
 See also: Customer, Price, Product, Value, Objectives
  
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