Retail Categories: Product Offerings
Under this classification retailers are divided based on the width (i.e., number of different product lines) and depth (i.e., number of different products within a product line) of the products they carry.
Offering Items for Purchase or as Giveaways
You can also go beyond just outfitting your own crew of employees.
Offering What a company offers for sale to customers. An offering includes the product and its design, features, quality, packaging, distribution, etc., together with associated services such as financing, warranties and installation.
Offering an incentive
In traditional direct marketing, a premium - the ubiquitous "free gift" - added to the offer will often boost response. The same also holds true in e-mail marketing.
offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly
mummy dust ...
Popup offering a mp3-file as a Freebie on Jim Edward's 'I Gotta Tell You'-site. Clicking on the link directs the user to a squeeze page where he has to opt-in to Jim's mailing list. Only then he gets access to the free audio.
Product Offerings: Talk To Them About: Promotion:
GI Generation.
Warranty; Easy to understand Instructions, Live help from a 1-800 number.
A media offering which straddles a number of different communication vehicles.
D
DVR ...
An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
Information ...
Investment Offering Calculator
Use this calculator to view both sides of the investment table. See what an investor gets, and what a company gives up all in one easy tool.
Credibility - Offering the visitor believability about the product or brand.
Attention - Something that grabs the visitor's attention such as the keywords or keyword phrases.
Competitive Advantage: Offering a different benefit then that of your competitors.
As for approved cloaking, this generally only happens with Search Engines offering paid inclusion programs. Anyone offering cloaking services should be able to demonstrate explicit approval from a Search Engine about what they intend to do.
BBB Better Business Bureau; a non-profit organization offering consumers information on the business practices of certain companies. Ben Day process A shading or dot pattern on a drawing.
Imprints run the gamut of complexity, from those composed of one or two series to those offering full-fledged and diversified lists. Imprints as well enjoy different gradations of autonomy from the parent company.
(a) Be much more specific in copy when offering free information. For example, did you ever see ads that read "Money Making Opportunity. Free Information"?
Beware of companies offering cheap backlink packages - what they are offering is often nothing more than backlink spamming
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AdSense tips: Placement Targeting ...
Introduce your company and offerings with an emphasis on customer benefits ...
The emphasis here is mostly on low cost, subject to reliable performance, and less value is put on customizing the offering for the specific customer. Wal-Mart is an example of this discipline.
Marketing Mix: [mix] A Marketing Mix is the combination of product offerings used to reach a target market for the organization.
electronic tax filing A offering of the Internal Revenue Service that allows taxpayers to file their tax returns on diskette or over a network. In 1994, 11.8 million tax returns were filed electronically or about 11% of all individual tax returns.
Automated Bid Management Software Pay per click search engines are growing increasingly complex in their offerings.
The models aren't naked - but it doesn't seem to matter because the lad mags go Playboy one better by offering a parade of popular celebrities in the semi-buff without the embarrassing black cello-wrap.
Localization The tailoring of an offering to meet the specific needs of a geographic area, product, or target audience.
Product development: means offering new or improved products for present market.
Two or more cable systems distributing a commercial signal simultaneously, and offering a multiple system buy in which only one contract need be negotiated.
Bingo Card " Reply card in a publication offering an easy means to request information from advertisers whose ads appear in the publication.
Nonforfeiture Feature: A provision in some long-term care policies offering a guarantee that certain policy benefits will remain available even if the insured stops paying premiums.
A good search engine marketing company offering Paid Search will select an exhaustive set of industry-related Search Terms, set up your accounts, write advertising copy, create Landing Pages, ...
Checkerboarding - The standard method of scheduling programs in prime time by offering different programs in the same time period every night.
Therefore, if you are offering a product with Resale Rights it is intrinsically worth a great deal more to the buyer because they are getting the product itself AND a business opportunity thrown in at the same time.
The distribution of marketing communications through mass media that, while often offering access to audiences with some common characteristics due to a shared interest in the content of the media vehicle, ...
barter syndication - The offering of television programs to local stations free or at a reduced rate but with some of the advertising time presold to national advertisers. The remaining advertising time can be sold to local advertisers.
Google's advertising offering where advertisers can choose to advertise on Google's search engine results (search network) or on participating websites (content network). See Adsense above.
Affiliate ...
Flea Market Has many retail vendors offering a range of products at discount prices in plain surroundings. Many flea markets are located in nontraditional sites not normally associated with retailing. They may be indoor or outdoor.
The process of growing sales by offering existing products (or new versions of them) to new customer groups (as opposed to simply attempting to increase the company’s share of current markets).
Market entry ...
Interactive Agency - An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.
Interstitial - An advertisement that loads between two content pages.
Real Positioning - the modification of a product offering so that it delivers more satisfactorily the benefits those buyers of this kind of product desire.
Rebate - a temporary price reduction to encourage immediate purchase.
Interactive agency - An agency offering a mix of web development, internet marketing, or E-Commerce consulting.
Interstitial - An advertisement that loads between two content pages.
Franchisor: the individual or organisation offering franchise opportunities.
Frequency: the average number of times that a member of the target audience will have been exposed to an advertisement during a specified period.
[edit] Google Analytics Google Analytics is a free web analytics tool offering detailed visitor statistics.
Desire Competitors - all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Desk Jobber - see Drop Shipper.
Desk Research - see Secondary Research.
Online shopping software that allows you to add chosen product offerings on a site to your cart. You can add, delete and purchase the merchandise in your cart. Also known as shopping basket.
to the top
Sig File ...
A merchant is the actual seller of a product, offering affiliates a commission for any customers they refer.
See also:
Affiliate Networks ...
Targeted Marketing: Offering the right offer to the right customer at the right time.
global learning The flow of skills and product offerings from foreign subsidiary to home country and from foreign subsidiary to foreign subsidiary.
My Space
MySpace is a social networking website offering an interactive, user-generated content with network of friends, music, photos, bulletins, blogs, groups, and more. Online: MySpace
A
B ...
Value proposition: The sum of the tangible and intangible qualities which form a brand's offering
Viral marketing
A method of marketing which spreads the message via the action of people ...
Coupons: A promotional device used by marketers to increase sales or store traffic by offering a discount when the coupon is redeemed.
CPM: Cost per thousand.
CPO: Chief privacy officer.
Dreamweaver - Popular web development and editing software offering a WYSIWYG [link:] interface.
Visit Dreamweaver: Official Site ...
The additional customer services and benefits (“added value') that are built around the core product or service offering
Available market ...
Also known as MNO, a mobile network operator is a telecommunications company that provides various services to subscribers of mobile phone plans. MNOs have to obtain a radio spectrum license prior to offering mobile services.
forecasting models In forecasting sales, or library use, or other objectives, a variety of statistical models are used and available, offering insights otherwise difficult to obtain.
AdBizStandards is a reference page of all the IAB proposed standards for online advertising media. Includes examples of each type of ad, dimensions, and names so you can be sure you are offering industry standard sizes to your advertisers.
by a company to publicize and position its products and services to its chosen target markets, including product launches, image and brand building, press and pubic relations activities, merchandising, special offers, generating leads, and offering ...
an advertising program where pages are guaranteed to be included in a search engine's index in exchange for payment, although there is no guarantee given of ranking well in that search engine. The only one of the four major search engines offering ...
the email to make the recipient feel that it is more personal and was sent with him or her in mind. This might include using the recipient's name in the salutation or subject line, referring to previous purchases or correspondence, or offering ...
form of automated bid management that allows you to increase your bids when ads are served to someone whose age or gender matches your target market. This level of demographic focus and the "bid boosting' tool are current Microsoft adCenter offerings.
the greater the likelihood of a higher ranking in search results. In Anvil's case, you'll notice a higher density of the phrase 'search engine marketing' within the web site, as that is the most relevant phrase used to describe the service offering.
Large software companies: Microsoft, Oracle and SAP are now offering their products through ASPs. Many companies are now considering outsourcing their most complicated software packages such as human resource software.
 See also: Offer, Market, Product, Marketing, Customer
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